Roots furniture co.
Project Overview
My Role
Roots Furniture co. is a company that exudes luxury, but still encourages you to connect with your roots. They strive to use all natural materials. Inspired by Southwest landscapes, classic western wear, and Southern luxury, Roots Furniture Company puts quality over quantity and ensures that every one of their products is built to last.
The scope of this project included a brand identity package and responsive website design.
Brand Identity, Website Design
Project Duration
3 weeks
Tools
Figma, Adobe Illustrator, Framer
Let me introduce you to...
Project Scope
Roots Furniture Co. is a Handmade Luxury Western furniture brand in need of a responsive website and branding. I worked closely with the client to come up with a primary and secondary logo. Based off of the brand guidelines that we came up with, I then designed their website using stock images and videos, as they did not yet have the content needed. I have also included multiple product mockups.
HEX #EA944E
RGB (R:234, G:148, B:78
HEX #686883
RGB (R:104, G:104, B:131)
HEX #DB7735
RGB (R:219, G:119, B:53)
HEX #6F3517
RGB (R:111, G:53, B:23)
HEX #B7A459
RGB (R:183, G:164, B:89)
Mock up business cards
Company's slogan
Brand Pattern
The font that I chose is a subtle nod to the classic western aesthetic rooted in handmade items, organic materials, and cowboy culture. The colors that we landed on are all found in southwestern landscapes, and encourage life outside.
Roots Furniture catalog cover design.
Primary Logo Design
Secondary Logo Design
Mood board for Roots Furniture CO.
Key words: luxurious, southern roots, country living, elevated craftsmanship
Website Design
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Interactive Home Page - The main photo at the top rotates through various Southwestern landscape photos and the color bars change as well, corresponding with the photos.
Thank you!
Thank you so much for your time and support! xo